GSUK receive recognition at the Mobile Industry Awards 2019
On 6th June 2019, GSUK in partnership with Three were named winners of the CSR Initiative of the Year Award at the Mobile Industry Awards.
The award comes in recognition of GSUK’s and Three UK’s collaborative Reconnected programme.
For most of us, having access to a smartphone and being able to connect to the digital world is something a lot of people take for granted. However, for around 20 million people in the UK, it is a luxury they can’t afford – but both GSUK and Three believed it was something they couldn’t afford to miss out on. So together, GSUK and Three have worked alongside some amazing charities to launch the Reconnected initiative and help disadvantaged people all over the UK get connected to the digital world.
It is thought that in the UK, the average household has between 3 to 4 unused mobile devices laying around collecting dust. These could be donated to Reconnected instead to give others who really need one, a helping hand. The smartphones donated to the Reconnected programme help a variety of people who are currently living in difficult circumstances, including young people at risk of homelessness, those who may have just left the military, or victims who have experienced domestic abuse – the list goes on. Whether it’s helping them to learn new skills, get job alerts or even simply become more independent, this small gesture can have life changing effects for them. It’s really simple, devices that are surplus to requirement for some, can help those in need, get reconnected to the online world.
To give you an example of how the Reconnected programme has positively changed the lives of some of the UK’s most disadvantaged people, below is some feedback from individuals who have benefitted from Reconnected and how it has changed their lives.
It’s a pleasure to be working in partnership with Three and we are enormously proud have launched the Reconnected initiative, to have been recognised by the Mobile Industry Awards and to be awarded ‘Best CSR Initiative of the Year’ is the icing on the cake.
It is extremely satisfying to win an award for our commitment, but it was not recognition that we set out to achieve, we just wanted to make the world a better place. What makes it all worthwhile is knowing that we are helping better the lives of those who currently find themselves in less fortunate circumstances.