Genuine Solutions Ltd transformed its approach by implementing category management when reviewing potential range and vendor opportunities. GfK market data plays an important part in this. By understanding the market and overlaying this with channel needs, Genuine Solutions has been able to form partnerships with market leading and ‘up and coming’ brands.
Our approach has been to avoid proliferation, choosing partners with a goal of nurturing and growing the brands responsibly, notably within the online space, where pricing and brand reputation has to be protected. It is this point of difference that has propelled the company’s reputation and enabled customer and brand loyalty to grow.
In the last year, Genuine Solutions signed three OEM brands, Samsung, LG and Alcatel – exclusively to add depth to the offering and support the customer trend f of matching same brand products to their devices.
Across the music category, House of Marley has been added offering an on-trend brand with eco-friendly credentials. HDMX Jam has been brought on board to supply products to the fastest growing stereo Bluetooth speaker category. Within Bluetooth and car kits, we’ve added market leader Jabra, to offer the biggest brands to our customer channels.