GSL Logo


For the past decade Genuine Solutions Ltd have been distributing mobile accessories worldwide to over 800 happy customers.

GS Generic Accessories

Genuine Solutions Ltd (GSL) distribute mobile phone accessories to a vast array of customers. Products from all the major manufacturers are available in volumes ensuring availability and competitive pricing.

  • Vendor Managed Inventory (VMI) services
  • OEM Services
  • Dedicated account management
  • Channelisation
  • Brand development
  • Supply management
  • International distribution
  • Next day delivery
happy customers
countries penetrated
product lines
daily shipments


What we do and how we can help

International territories (click to expand)

Genuine Solutions Ltd’s client base spans the globe and currently serves customers in 41 countries. International business ranges from new start-up companies to blue chip organisations. Our success comes from treating each and everyone with the same respect that they deserve.

With bilingual staff based both in the office and in the field, the ability to build relationships without any language challenges has paid dividends, and enables the business to stay one step ahead of the competition.

Business growth continues within Genuine Solutions Group, where major retailers and distributors are taking advantage of local based field teams to understand the benefits and services provided from Genuine Solutions.

As development continues, expansion will result in a local based warehouse, adopting the GSUK model, which will serve Europe.

Next working day and 48 hour delivery is available to all customers across the UK and to those within Europe.

Account management (click to expand)

It is vital that we make your life as simple as possible; a single point of contact is key to providing consistency and continuity.

Key customer accounts are serviced by a dedicated resource providing an insight into the latest offers and new products. A Customer Account Manager supports with product availability and pricing daily, to give you the confidence you would expect.

Team training
Our team are put through regular and vigorous training in product compatibility and product specifications. This is so they can provide customers with information required prior to deciding on which are the best suited product/s for their needs. As well as internal training, the team regularly go to our partner brands headquarters to be trained on their specific product ranges and new products that are due to be released.

Vendor Managed Inventory (VMI) (click to expand)

Genuine Solutions Ltd can automatically plan, optimise, and execute inventory replenishment with VMI. But most importantly, VMI’s superior service and ideal inventory levels deliver the lowest total cost.

With VMI, Genuine Solutions Ltd replenishes your normal stock inventory through an automated, daily exchange of data, so you’ll begin each day with optimal inventory levels. Your systems automatically send us daily activity updates for stocked Genuine Solutions products. Working from mutually agreed service levels and desired turn levels, our automated VMI program generates replenishment orders and delivery requirements to keep our customers inventory current.

By implementing our VMI service, it can help you overcome issues including maximizing inventory turn and fill rates, reducing total supply chain costs, eliminate manual made errors, minimizing inventory investments and freeing up important resources to focus on the customer side of your business.

Supply management (click to expand)

Genuine Solutions Ltd transformed its approach by implementing a category management when reviewing potential range and vendor opportunities. GfK market data plays an important part in this. By understanding the market and overlaying this with channel needs, this has enabled Genuine Solutions Ltd to form partnerships with market leading and ‘up and coming’ brands.

Our approach has been to avoid proliferation, choosing partners with a goal of nurturing and growing the brands responsibly, notably within the online space, where pricing and brand reputation has to be protected. It is this point of difference that has propelled the companies reputation and enabled customer and brand loyalty to grow.

In the last year, Genuine Solutions  signed three OEM brands, Samsung, LG and Alcatel – exclusively to add depth to the offering and trend of customer desire to match products to their devices.

Across the music category, House of Marley has been added to offer an on trend brand with eco-friendly credentials. HDMX Jam has been brought on board to supply products to the fastest growing stereo Bluetooth speaker category. Within Bluetooth and car kits, we’ve added market leader Jabra, to offer the biggest brands to our customer channels.

Stock portfolio (click to expand)

Range breadth is key to our customers. Stocking over 4,000 SKU variants segmented into categories. Offering a comprehensive range across OEM and major brands across the following categories:

  • Power –  mains, desk and In-car
  • Batteries
  • Bluetooth
  • In-car solutions – car-visors and kits, holders, sat nav’s
  • Cases & protection – cases, pouches, back covers
  • Data cables
  • Memory – cards, USB pen drives
  • Audio – headphones, PHF, speakers.

Granded and Bulk stock (click to expand)

Graded products are products of a workable condition and with only cosmetic imperfections. By offering graded stock to customers, the objective is achieved of reducing waste and offering varied solutions for customer channels.

The process of grading involves rigorous testing and manual checking to ensure that product consistency is delivered at all time to customers. Our staff are put through thorough training with clear guidelines as to what products should look like cosmetically, from brand new returned products  through to Grade C; detail to the finest minutia is implemented to deliver high standards; even looking at how battery contact points should look.

Bulk stock is pristine, genuine OEM product, offered as an alternative to packed product.  Genuine Solutions stock one of the  widest variety of bulk products in the UK, ranging over 2,000 SKU’s across all mobile accessory categories.

Non-packaged, bulk benefits from competitive pricing, and is ideal for e-tail, and online channels who benefit from reduced delivery charges and service.


With more than 800 happy customers worldwide

We are proud to work with
House of Marley
Orla Kiely
What our clients say

“It’s been a pleasure to work Genuine Solutions over the last year and our relationship has grown stronger over this time. They are professional in their approach to market and understand customer needs. We look forward to continuing success in the future.”

House of Marley
House of Marley

“We’re very excited to have launched our relationship with Genuine Solutions as our distribution partner. They have quickly proven they are a highly professional outfit with a great team who we are sure will help consolidate LG Mobile’s proposition to the market.”


“Genuine Solutions have been a Sennheiser partner for almost 36 months now. In this time their drive, ambition and ability to respond quickly has really helped to increase our sales in the independent channel. We hope to use their expertise in this area to furthermore grow our sales in the future. Well done Genuine Solutions!”


“Working with Genuine Solutions has successfully enabled us to target independent retailers with considerable success. The partnership helped us launch the Signature brand in the UK market as we continue to grow and develop our business.”


“We have been working closely with Genuine Solutions as our preferred accessory supplier and have seen significant growth in this area. It has been especially effective due to the diligence our their Account Managers who always go the extra mile.”

Chitter Chatter

“Genuine Solutions are innovative, proactive and always seem to stay one step ahead of the competition. Their support network is second to none and always help in anyway possible”



Please see the contact details below for the relevant department you require.

T | 020 3177 0000

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T | 020 3177 0030

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T | 020 3177 0110

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T | 020 3177 0117

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